2017 Chrysler Pacifica Premieres Ad Campaign “Dad Brand”

June 19, 2016

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Last week we talked about the all-new 2017 Chrysler Pacifica. This week we have even more information on this amazing new vehicle. Chrysler has kicked off their marketing campaign for this vehicle and has partnered with actor, comedian, writer, and producer extraordinaire, Mr. Jim Gaffigan. Keep reading for more information.

The ad campaign is called “Dad Brand” and it will be made up of a variety of platforms, which include four television spots.

“With Millennial families in mind, our ‘Dad Brand’ campaign with comedian Jim Gaffigan establishes that the all-new 2017 Chrysler Pacifica’s unprecedented level of functionality, versatility, technology and exterior design again transforms the segment – adding 37 minivan firsts for an unprecedented total of 115 innovations – while instantly adding to your ‘dad cred’ with not only your children, but also within your neighborhood.” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.

“As the Chrysler brand is reinventing the minivan from the ground up, the objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting. Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own “Dad Brand” in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica.”

You can experience the all-new 2017 Chrysler Pacifica at Pischke Motors of La Crosse near the Onalaska, WI area. We look forward to seeing you!

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