Detroit Hosts RAM At The Downtown Hoedown County Music Event

July 7, 2015


RAM is always looking for ways to appeal to their audience and create a new way for them to experience our vehicles. RAM recently took the opportunity to sponsor the Downtown Hoedown, a county music festival in Detroit. This event took place Friday, June 5 and Saturday, June 6. This opportunity allowed RAM to show off their award winning vehicles to patrons. Keep reading for more information.

The patrons came for the music but left with a love of RAM vehicles. While listening to county music headliners like Darius Rucker and Rascal Flats, they were also able to take a test drive in a RAM vehicle like the 2015 RAM 1500, RAM 2500 or RAM 3500. But it was just any test drive! RAM set up an obstacle course to test drivers could experience the truck in its element and showcase its fabulous features. The obstacle course included a 30-degree wedge to demonstrate traction, rocks and logs to show off articulation and stability, bumps to show suspension as well as a few other things.

“Few things are more natural than Ram trucks and country music, and bringing them together in our hometown is a recipe for a great time,” said Jeff Hines, Director of the Great Lakes Business Center – FCA US LLC. “We are proud to continue our sponsorship of Detroit’s Downtown Hoedown and provide concertgoers a chance to experience their favorite music with the power and capability of Ram trucks.”

If you want to take a RAM vehicle out for a test drive, you can do so at Pischke Motors of La Crosse. We have a plethora of new and pre-owned RAM vehicles in the Onalaska area and our sales representatives will be happy to show you around! We hope to see you soon!



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