When you are one of the top performance brands in the automotive world, you need a tagline that represents that. So, Dodge and SRT have released their new tagline to reflect the entire brand – “Domestic. Not Domesticated.” This tagline and the campaign that surrounds it was released at the end of July and can be expected to be seen across all media platforms. Want to know more? Keep reading for more information.
The first TV spot, “Warning”, will be available as a 30-second clip and a 60-second clip. An announcer reads disclaimers about Dodge models, but they’re not your regular declaimers– they convey the intensity of the Dodge brand in a humorous way. Take for instance this quote: “You should not use Dodge if you are allergic to adrenaline, endorphins, burnouts or freedom.” But the spot entices you to learn more about what these vehicles really have in store.
“Every brand has its own DNA and Dodge’s bloodline is built on performance, passion and attitude,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Our cars show off some very American traits – big, fast, powerful, fun to drive – all while being a completely valid choice as a safe and reliable family vehicle.”
“Performance is as much an attitude as it is a measurement,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “We not only build performance cars, we challenge the mundane and champion the un-boring. ‘Domestic. Not Domesticated.’ is as much a state of mind as it is about the performance of our vehicles. It perfectly captures the spirit of Dodge and SRT.”