Jeep® Wrangler Honored By SEMA

November 9, 2016


It was recently announced that the Jeep® Wrangler was recognized at the Specialty Equipment Market Association Show Awards Breakfast as the Hottest 4×4 SUV for the seventh consecutive year. What a way to kick off the month on November! Keep reading for more information.

The Specialty Equipment Market Association (SEMA) Show Awards Breakfast was launched in 2010 and the Jeep Wrangler has been honored each of those years! But it’s really no surprise to us as Pischke Motors of La Crosse. Last year consumers spent an average of $700 personalizing their Jeep Wrangler. This year that average price increased to $850. Drivers of the Jeep Wrangler in Onalaska, Winona, and La Crosse areas love to make their vehicle their own. As a matter of fact, 98 percent of Jeep Wrangler owners have at least one Mopar accessory or part. The demand for personalization on these vehicles is so high the Jeep Brand and Mopar have worked together to establish 11 Mopar Custom Shops to speed up the process of ordering, personalizing and getting the vehicles to the owner.

“The SEMA Show and SEMA members play a critical role in identifying the hottest trends and rides in the vehicle customization industry, which is why winning a SEMA Award represents an important recognition for our company,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Enthusiasts customize vehicles they love and feel passionate about, and we at Mopar are lucky to have such a great portfolio of vehicles within the FCA umbrella. FCA vehicles are the perfect canvas for our accessories and performance parts.”

We have the 2017 Jeep Wrangler at Pischke Motors of La Crosse near the Onalaska, WI area. We have a great selection of new and pre-owned Jeep vehicles in stock, so we hope to see you soon!


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